Puik is loosely translated as "very good" or "excellent". The world is old fashioned and isn't used often any more. It sounds funny and unusual. Co-founders Freek Claessen and Daan Gescher said this is exactly what they want to express.
Their designs are comparable to those of the bigger names in quality but they aim to create affordable designs that appeal to a wider audience. Their range includes furniture and accessories made by the Dutch design's finest.
Puik label collaborates with contemporary, emerging young Dutch designers. They are "selective". They pick the best designs by designers who are just as demanding as they are. Their designs are original, functional and minimalist with a surprising twist in the form or in the material.
Each of their items produced sustainable and made of first-class material.